*I get commissions for purchases made through affiliate links in this post at no extra cost to you. I do not promote anything I haven’t validated or personally used myself. This mama appreciates your support.
If you’re looking for ways to make money on Pinterest, you’re in the right spot.
Pinterest is a place people go for inspiration or to find something specific. That’s the case with most users. They have a need or a desire and they are looking for a way to accomplish or fulfill just that.
The good news for you is, you can use that to your advantage. You have a pool of millions of people at your disposal to market yourself to. They are there looking for something and hopefully, you are the one that can provide it to them.
Using the tools you have learned in my previous articles, Pinterest for Beginners 101: The Essential Info You Need to Know and 7 Reasons A Pinterest Business Account is Better for Success, this is your chance to now try and turn that into ways to make money on Pinterest.
You’ve laid the groundwork. Now is the time to focus on how to convert your growing audience into a profitable audience.
Drive Traffic to Your Website
We can all agree that driving traffic to your site is the ultimate goal. If you are a business selling a product or service, this is going to better your chances of making a sale.
The more people you can get in front of, the higher your conversion rate. Chances are, they are already interested in what you have to offer because they clicked the Pin sending them to your site.
Maybe you don’t offer a product or service and you’re simply a blogger who writes. Traffic will definitely be very beneficial. Driving more traffic to your blog helps in a couple of different ways.
First, you most likely have affiliate links or ads on your site. The more visitors you get, the more chances you have of someone clicking on those links and making a purchase. That’s money in your pocket.
Another way is leveraging your traffic to either get a higher payout from an existing affiliate relationship or using it to get into a new affiliate program that might be more exclusive or offer higher payouts.
The more traffic you can generate, the more opportunities that will available for you to make money.
Using Pinterest to drive traffic to your blog is ultimately a way to make money on Pinterest.
Pin Affiliate Links
This is one way to make money on Pinterest you have to be careful with. To start, Pinterest has changed their TOS on this topic multiple times over the years.
Currently, it is allowed but that hasn’t always been the case. You’ll want to make sure you stay up to date with this as you don’t want to risk being in violation of their terms.
Secondly, you need to make sure you are clear on the TOS with each affiliate program you are involved with.
If you check out my Pinterest, you will come across Pins that have my affiliate links. Some Pins link directly to the affiliate site and other Pins will lead to posts on my site that will then lead readers to the affiliate website.
Possible Ways of Posting Affiliate Links
You may have the option to use your affiliate link directly in the Pin which is the easiest option. I didn’t know you could make money on Pinterest this way until recently.
Some affiliate programs allow you to put your affiliate link directly in the Pin. The stipulation to that may be that you aren’t allowed to have their brand name, logo, or certain keywords on the picture or in the description section of that Pin.
This is usually because they are utilizing Pinterest for their marketing strategy and they don’t want you to swoop in, create a Pin that looks identical to theirs, and then get paid for it.
If you are marketing a brand for a commission, they are going to want you to do something different than what they are already doing.
Sometimes, the only way you are allowed to Pin an affiliate link is by linking to your website. This may mean that you write an article about a product. You will talk about all its pros and cons and why it might be better than a competing product.
Your article will contain the affiliate link to that product. The reader can then click on the link which would lead them to shop that particular item.
This is definitely one of the more popular ways to make money on Pinterest.
Again, there can be many variations of the TOS from brand to brand. Believe me, they are all different. Read them carefully. If you still don’t understand or maybe need some clarification on some verbiage, reach out to them. Ask them.
You want to make money on Pinterest but you don’t want to get kicked out of your affiliate programs.
The last thing you want to do is waste your valuable time promoting a product and lose out on a commission because you went against their TOS.
Don’t put yourself in a position where an affiliate program could make the decision to kick you out of their program. You risk losing all future commission opportunities because of such a mistake. That sounds awful. So be careful and do your homework.
Get Paid to Pin
This doesn’t mean you can make money on Pinterest when you Pin things to your boards. This was something that was confusing at first.
I definitely didn’t think Pinterest was going to cut me a check or deposit funds into my account every time I pinned something but I was surely confused by the term.
Getting paid to Pin can mean a couple of different things.
Become a Pinterest Manager
This has become a highly popular way to make money on Pinterest over recent years.
This means someone pays you to manage their business account. The details of the work you will be doing and your pay should be agreed upon prior to starting any type of work. This ensures the expectations from both ends of the deal.
It could be as simple as taking over their existing account and simply maintaining what they are already doing.
A second option could be you setting up a brand-new account, creating all the boards, scheduling the Pins, and also creating ads.
Whatever the details of your agreement are, this is one way of getting paid to Pin.
Brands are constantly looking for people who have a big following to partner with. They are going to get in front of potential new customers and you are their avenue to accomplish that. Why not use that as a way to make money on Pinterest?
The partnership would most likely consist of you promoting a product or service for that brand. This may require you to create Pins tailored to advertising whatever they choose.
Simply make sure that before you agree to any type of sponsorship, it’s something you believe in. If you don’t believe in the product, you won’t come across as authentic to your audience while trying to promote it. If you seem skeptical or not all in, it will show.
Sponsorships shouldn’t always about money. Making sure you are staying true to yourself and portraying that to your followers is the only thing that matters. If you involve yourself with the wrong brand, you could destroy your reputation and lose your followers.
Losing them will negatively affect your business in the long wrong. Be true to them and you will always prevail. All in all, this is an additional way to be paid to Pin.
Teach Other People Your Strategy
There is also the option of teaching others what you already know. Some people find this a very easy way to make money on Pinterest.
Maybe you have mastered Pinterest. You know the platform inside and out and you are just bursting with information that you know everyone wants to get their hands on.
Use your knowledge and turn that into an online course that you could sell. There are a variety of platforms you could use to build your course and start making money.
You will have no problem driving people to your website to sign up for courses because you are so knowledgeable in the use of Pinterest. It will be fairly easy for you to create stunning Pins to lure in your future students.
People are always looking for ways to make money. They will gladly pay for a course that can teach them just that if the price is right.
Let me just say, even though Pinterest is such an amazing platform to use because of the potential to convert followers into customers, don’t let it be your only focus.
You should always be diversifying your streams of income and never relying on just one source to generate your income.
Your pay structures can change, TOS change all the time, the affiliate can change their policies, sponsorships can end if they no longer find you relevant and ad companies may no longer want to advertise on your site.
Trends can change or a brand could go bankrupt. Who knows? Whatever could happen is unknown. Just be sure to make money on Pinterest as many ways as you can.
Simply pay attention to your numbers and always keep your eyes open for new opportunities. Don’t allow yourself to miss out on any opportunities to make money on Pinterest.