ways to make money on etsy, side hustle income

Best Ways to Make Money on Etsy in 2024: Top Strategies and Tips for Success

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As an Etsy seller, I know firsthand that the platform can be a great way to earn extra income or even start a full-time business. With the increasing popularity of handmade and unique items, more and more people are turning to Etsy to buy and sell goods. However, with so many sellers on the platform, it can be challenging to stand out and make a profit. In this article, I will share some of the best ways to make money on Etsy in 2024.

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One of the most important things to keep in mind when selling on Etsy is to find your niche. With so many different types of products available on the platform, it can be challenging to compete with sellers who offer similar items. By finding a unique niche, you can differentiate yourself from the competition and attract customers who are looking for something specific. Additionally, offering high-quality products and excellent customer service can help you build a loyal customer base and increase your sales over time.

Another crucial factor in making money on Etsy is pricing your items correctly. It can be tempting to price your products too low to attract customers, but this can actually hurt your profits in the long run. You need to take into account the cost of materials, your time, and any overhead expenses when setting your prices. Additionally, you should consider offering promotions or discounts to encourage customers to purchase more items from your shop. By following these tips and staying up-to-date on the latest trends and best practices, you can succeed as an Etsy seller in 2024.

Understanding Etsy in 2024

As an online marketplace, Etsy has been around since 2005 and has since grown into a platform that supports a wide range of businesses, including handmade and vintage items, as well as digital products. In 2024, Etsy continues to be a popular platform for sellers to showcase their unique products and connect with customers around the world.

One of the benefits of using Etsy as a platform is that it provides a built-in audience of buyers who are specifically looking for handmade or vintage items. This can save sellers a lot of time and effort in marketing their products to the right audience. Additionally, Etsy offers a range of tools and features to help sellers optimize their listings and improve their visibility on the platform.

In 2024, Etsy has continued to evolve and adapt to the changing needs of its sellers and buyers. For example, the platform has introduced new features to help sellers manage their shops more efficiently, such as the ability to create and manage listings from a mobile device. Additionally, Etsy has expanded its offerings to include more digital products, such as printables and digital downloads.

As a seller on Etsy, it’s important to understand the platform’s policies and guidelines to ensure that your shop is compliant and that you are providing a positive experience for your customers. Etsy has strict guidelines around what can be sold on the platform, and sellers must adhere to these guidelines to avoid having their shops suspended or removed.

Overall, Etsy continues to be a popular and thriving platform for sellers in 2024. Whether you are selling handmade items, vintage finds, or digital products, Etsy provides a unique opportunity to connect with customers and grow your business on a global scale.

Starting Your Etsy Shop

If you’re looking to start your own Etsy shop, there are a few things you need to keep in mind. First, you’ll need to create an Etsy account if you haven’t already. This is a straightforward process that involves providing some basic information about yourself and agreeing to Etsy’s terms of service. Once you’ve created your account, you can start setting up your shop.

One of the most important things to consider when setting up your shop is your brand. Your brand is what will set you apart from other Etsy shops and help you attract customers. Think carefully about your brand identity and what kind of products you want to sell. Your shop name should reflect your brand and be easy to remember.

When creating your Etsy shop, you’ll need to provide some basic information about your business, such as your shop name, location, and policies. You’ll also need to add some product listings to your shop. Make sure your product listings are clear and detailed, with high-quality photos that show off your products in the best possible light.

Once your shop is set up, you’ll need to start promoting it. This can involve a variety of strategies, such as social media marketing, email marketing, and paid advertising. You can also participate in Etsy’s own promotional activities, such as sales and promotions.

Overall, starting an Etsy shop can be a great way to make money online. With the right approach and a strong brand, you can attract customers and build a successful business on the platform.

What to Sell on Etsy

As an Etsy seller, it’s important to know what types of products are in demand and what will sell well on the platform. While there are many different categories of items that can be sold on Etsy, some of the most popular include handmade goods, craft supplies, vintage items, and unique or one-of-a-kind products.

One of the best things about selling on Etsy is that you can really let your creativity shine. Whether you’re a skilled crafter, artist, or jewelry maker, there’s a market for your unique creations. Handmade jewelry, in particular, is a very popular category on Etsy, as buyers are often looking for one-of-a-kind pieces that they can’t find elsewhere.

In addition to handmade items, vintage products and collectibles are also very popular on Etsy. If you have a knack for finding unique vintage clothing, furniture, or other items, you may be able to turn your passion into a profitable business on Etsy.

When deciding what to sell on Etsy, it’s important to keep quality in mind. Buyers on Etsy are often looking for high-quality, well-made products that they can’t find anywhere else. If you’re selling handmade goods, be sure to use high-quality materials and take the time to create products that are both beautiful and functional.

Overall, there are many different types of products that can be sold on Etsy. Whether you’re a crafter, artist, or vintage collector, there’s a market for your unique creations. By focusing on quality and creating products that are truly one-of-a-kind, you can build a successful business on Etsy and make money doing what you love.

Creating and Listing Your Products

As an Etsy seller, one of the most important steps to making money on the platform is creating and listing your products. Whether you’re selling custom jewelry, handmade accessories, or digital downloads, the key is to create unique and high-quality items that stand out from the competition.

When it comes to creating your products, there are a few things to keep in mind. First, consider your target audience and what they’re looking for. What types of designs or accessories are popular right now? What are some unique ways you can customize your products to appeal to your customers?

Next, think about the materials you’ll need to create your products. Depending on what you’re selling, this might include beads, fabric, paper, or other supplies. Make sure you have everything you need before you start creating your items.

Once your products are ready, it’s time to create your listings. This is where you’ll showcase your products and provide important details such as pricing, shipping information, and product photos. Be sure to write clear and detailed descriptions of your items, and use high-quality photos that show off your products from multiple angles.

When creating your listings, it’s also important to optimize them for search engines. This means using relevant keywords in your titles and descriptions, and providing as much detail as possible about your products. The more information you provide, the easier it will be for customers to find your items when they search for related products on Etsy.

Overall, creating and listing your products is a crucial step in making money on Etsy. By focusing on quality, customization, and optimization, you can create unique and appealing items that stand out from the competition and attract a loyal customer base.

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Marketing Your Etsy Shop

As an Etsy seller, marketing your shop is essential to increasing your sales and growing your business. Here are some effective strategies to help you market your Etsy shop in 2024:

1. Optimize Your Shop for Keywords

Optimizing your Etsy shop for keywords is crucial to getting found by potential customers. Conduct keyword research to identify relevant keywords that customers use to search for products like yours. Use these keywords in your shop title, item titles, descriptions, and tags.

2. Leverage Social Media

Social media is a powerful tool for promoting your Etsy shop. Identify the social media platforms where your target audience spends their time and create a presence there. Share high-quality images of your products, behind-the-scenes glimpses, and customer reviews. Engage with your followers and build relationships with them.

3. Build Your Brand

Your brand is what sets you apart from your competitors. Develop a brand identity that reflects your values, personality, and unique selling proposition. Use consistent branding across all your marketing channels, including your Etsy shop, social media, and website.

4. Use Tags Effectively

Tags are an important tool for getting found on Etsy. Use all 13 tags available to you and make sure they accurately describe your product. Use long-tail keywords and avoid using irrelevant or misleading tags.

5. Invest in Etsy Ads

Etsy Ads can be an effective way to get your products in front of potential customers. Set a budget and bid on relevant keywords to appear in Etsy search results and on other Etsy seller’s product pages. Monitor your ad performance and adjust your strategy accordingly.

6. Create a Website

Having a website can help you build your brand and drive traffic to your Etsy shop. Use your website to showcase your products, share your story, and build an email list. Include links to your Etsy shop and social media profiles.

7. Engage with Your Customers

Engaging with your customers is critical to building relationships and increasing sales. Respond promptly to customer inquiries and feedback. Offer exceptional customer service and go above and beyond to exceed their expectations.

By implementing these marketing strategies, you can increase your visibility, attract more customers, and grow your Etsy business in 2024.

Understanding Etsy’s Fees and Profit Margins

As a seller on Etsy, it’s important to understand the various fees associated with the platform to maximize your profits. In 2024, Etsy charges a listing fee of $0.20 per item, which is non-refundable and must be paid upfront, even if your item does not sell. This fee applies to each item listed in your shop, so it’s important to consider this when pricing your products.

In addition to the listing fee, Etsy also charges a transaction fee of 5% on the total cost of the item, including shipping fees. This fee is deducted from your sale price and helps cover the cost of payment processing and other services provided by Etsy. It’s important to factor this fee into your pricing strategy to ensure that you’re still making a profit on each sale.

To calculate your profit margin on each sale, subtract the total fees (listing fee and transaction fee) from your sale price. For example, if you sell a handmade necklace for $50 with $5 shipping, your total fees would be $2.75 ($0.20 listing fee + $2.50 transaction fee). This would leave you with a profit margin of $47.25.

It’s important to note that there are additional fees associated with certain features on Etsy, such as Etsy Plus. This subscription package costs $10 per month and provides sellers with access to tools that can help increase their business with more views, traffic, and sales. However, it’s important to weigh the cost of this subscription against the potential benefits to determine if it’s worth it for your business.

In conclusion, understanding Etsy’s fees and profit margins is essential for running a profitable business on the platform. By factoring in these fees when pricing your products and considering the cost-benefit of additional features, you can ensure that you’re maximizing your profits and building a successful shop on Etsy.

Success Stories and Tips

As an Etsy seller, I know that making a full-time income on the platform is possible with the right approach. Here are some success stories and tips that can help you succeed on Etsy:

Success Stories

  • Aria Yang made nearly $1 million in revenue her first year on Etsy. She attributes her success to creating unique products, optimizing her listings with keywords, and offering excellent customer service. [^1]
  • Hannah Gardner tried to build a media-buying agency and eventually pivoted to selling on Etsy. She now makes six figures a year selling digital downloads. She suggests finding a niche, creating high-quality products, and using social media to promote your shop. [^2]
  • Erica Krystek started selling on Etsy to make extra money while working full-time. She now makes a full-time income on the platform and has even hired employees to help her manage her shop. She recommends creating a strong brand, offering excellent customer service, and investing in professional product photography. [^3]


  • Research your niche and competition before opening your shop. Use keyword research tools to find popular search terms and incorporate them into your listings. [^1]
  • Offer excellent customer service to build a loyal customer base. Respond promptly to messages and reviews, and go above and beyond to ensure customer satisfaction. [^1]
  • Use social media to promote your shop and products. Instagram and Pinterest are particularly popular for Etsy sellers. [^2]
  • Continuously improve your products and listings based on customer feedback. [^3]
  • Set realistic goals and track your progress. This will help you stay motivated and identify areas for improvement. [^1]

By following these success stories and tips, you can increase your chances of making a full-time income on Etsy.

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Navigating Etsy’s Rules and Regulations

ways to make money on etsy, side hustle income

As an Etsy seller, it’s important to understand and follow the platform’s rules and regulations. This will help you avoid any potential issues that could harm your shop’s reputation or result in account suspension.

One of the most important rules to keep in mind is that all items sold on Etsy must be handmade, vintage, or a craft supply. This means that you cannot sell mass-produced items or items that are not made by you or your team. If you’re unsure whether your item qualifies as handmade or vintage, consult Etsy’s policies or contact their support team.

Another important rule is that you must accurately represent your items in your listings. This means providing clear and accurate descriptions, photos, and pricing information. Any false or misleading information can result in negative feedback, disputes with buyers, or even account suspension.

It’s also important to follow Etsy’s guidelines on intellectual property. This means that you cannot use copyrighted or trademarked materials in your items or listings without permission from the owner. Additionally, you cannot use another seller’s photos or descriptions without their permission.

When it comes to shipping, make sure to accurately estimate shipping costs and delivery times. Etsy requires sellers to ship items within a reasonable timeframe and provide tracking information when possible. Failure to do so can result in disputes with buyers and negative feedback.

Finally, make sure to follow Etsy’s guidelines on communication with buyers. This means responding to messages in a timely manner and resolving any issues or disputes in a professional manner.

By following these rules and regulations, you can ensure a positive experience for both yourself and your buyers on Etsy.

Managing Taxes and Earnings

As an Etsy seller, managing taxes and earnings is an essential part of running a successful business. Here are some tips to help you navigate the tax and earnings landscape on Etsy.

Understand Tax Obligations

It’s important to understand your tax obligations as an Etsy seller. In the United States, Etsy will send you a 1099-K form if you meet certain criteria, including having at least $20,000 in sales and 200 transactions in a calendar year. However, even if you don’t receive a 1099-K, you’re still responsible for reporting your earnings on your tax return.

Make sure to keep track of all your sales and expenses throughout the year. This will help you accurately calculate your profits and report them on your tax return. You may also want to consider hiring an accountant or using tax software to help you manage your taxes.

Set Aside Money for Taxes

As an Etsy seller, you’re responsible for paying self-employment tax on your earnings. This tax is in addition to any income tax you may owe. To avoid a surprise tax bill at the end of the year, it’s a good idea to set aside money from each sale to cover your tax obligations.

Consider setting up a separate bank account for your Etsy earnings and use it exclusively for your business expenses. This will make it easier to track your income and expenses, and ensure that you’re setting aside enough money for taxes.

Keep Track of Expenses

In addition to setting aside money for taxes, it’s important to keep track of your business expenses. This includes any supplies, equipment, and other costs associated with running your Etsy shop. By deducting these expenses from your earnings, you can lower your tax bill and increase your profits.

Make sure to keep receipts and other documentation for all your business expenses. You can also use accounting software to help you track your expenses and calculate your profits.


Managing taxes and earnings can be a daunting task for Etsy sellers, but with a little planning and organization, it can be a manageable process. By understanding your tax obligations, setting aside money for taxes, and keeping track of your expenses, you can ensure that your Etsy shop is a profitable and successful business.

Potential Challenges and Solutions

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As with any business venture, there are potential challenges that may arise when selling on Etsy. It’s important to be aware of these challenges and have a plan in place to overcome them. Here are a few potential challenges and solutions to consider:


With millions of sellers on Etsy, competition can be fierce. It can be difficult to stand out in a crowded marketplace. One solution is to find a niche that is not already saturated with sellers. Conducting thorough market research can help you identify potential niches and determine if there is demand for your product.

Potential Customers

While there are millions of shoppers on Etsy, it can be challenging to attract the right customers to your shop. One solution is to focus on your target market and tailor your products and marketing efforts to their specific needs and preferences. Building a strong brand identity can also help attract the right customers to your shop.


Finding the right niche can be challenging. It’s important to choose a niche that you are passionate about and that has the potential to be profitable. Conducting market research can help you identify potential niches and determine if there is demand for your product.

Market Research

Conducting thorough market research is essential for success on Etsy. It’s important to understand your target market, identify potential niches, and determine if there is demand for your product. One solution is to use Etsy’s built-in analytics tools to track your shop’s performance and gain insights into your customers’ behavior.

Overall, while there are potential challenges when selling on Etsy, there are also solutions to overcome them. By finding a niche, targeting the right customers, and conducting thorough market research, you can increase your chances of success on Etsy.

Frequently Asked Questions

ways to make money on etsy, side hustle income

How can I increase my sales on Etsy in 2024?

To increase your sales on Etsy in 2024, focus on creating high-quality products, optimizing your listings for better visibility, and using effective marketing strategies. Some tips to increase sales include offering free shipping, using Etsy Ads, and participating in seasonal sales events.

What are the top-selling categories on Etsy?

According to Etsy’s 2023 report, the top-selling categories on the platform were home decor, jewelry, craft supplies, and clothing. However, it’s important to note that best-selling categories can vary depending on trends and seasonal changes.

What are some unique products that sell well on Etsy?

Some unique products that sell well on Etsy include personalized gifts, handmade soaps and candles, vintage items, and custom pet portraits. It’s important to find a niche that you are passionate about and create products that stand out from the competition.

How can I optimize my Etsy listings for better visibility?

To optimize your Etsy listings for better visibility, use relevant keywords in your titles and descriptions, provide clear and high-quality photos, and offer free shipping if possible. It’s also important to regularly update your listings and engage with customers to build a positive reputation on the platform.

What are some effective marketing strategies for Etsy sellers?

Effective marketing strategies for Etsy sellers include using social media to promote your products, collaborating with influencers or bloggers, and participating in Etsy’s advertising options. It’s also important to have a strong brand identity and create a memorable shopping experience for your customers.

What are some common mistakes to avoid when selling on Etsy?

Common mistakes to avoid when selling on Etsy include underpricing your products, not providing clear and accurate product descriptions, and not responding to customer inquiries in a timely manner. It’s also important to follow Etsy’s policies and guidelines to avoid account suspension or termination.

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