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There’s a lot that goes into Pinterest SEO best strategies. The beauty of it is, it doesn’t have to be as hard as you think.
If you implement everything I’m about to tell you, your chances of being seen are going to increase tremendously. Make it a part of your routine and watch your numbers as they continue to go up.
Let’s dive right in to get a better understanding of Pinterest SEO.
What is Pinterest SEO?
For the easiest comparison, think of it the way you do with Google.
When you’re optimizing the SEO for your website, you’re doing it in order to rank higher and be more easily found when users search certain keywords or phrases.
Pinterest works the same way.
Pinterest looks at all the information you provide within a Pin and determines how it will be ranked. If you are using Pinterest to drive traffic to your website, you need to treat the SEO of your account as a whole with the same importance that you do for your website.
Why are Keywords so Important?
This is how you are found when anybody does a search. They may do a search for something completely relevant to your content but if it isn’t optimized correctly and accurately, you will never be found. You want to be at the top of the search results every single time whenever someone is looking for information related to your content.
The only way that is going to happen is if you are using not only the right keywords but placing them properly too.
Best Way to Find Pinterest Keywords
Pinterest SEO best strategies include utilizing the search bar within Pinterest to determine keywords that you should be using.
When you start to type within the search bar, it automatically generates the most popular search terms.
For example, I’m going to search ‘cooking with kids’ in my Pinterest search bar. When you enter ‘cooking’ in the search bar, it automatically starts generating keywords and phrases of the most popular searches.
Here is what popped up.
As you can see ‘cooking with kids’ is the 4th option on what popped up. This is clearly a highly searched term and a good option to be used.
Once you determine which search terms are being used most, next you’ll need to make sure you’re using a good balance of both short-tail vs long-tail keywords. This is a big part of Pinterest SEO’s best strategies.
Short Tail Vs. Long Tail Keywords
Short-tail keywords usually consist of 1-2 words while long-tail keywords can consist of 4-5 words or maybe more.
The reason you want to use both is that you want an opportunity to capture your entire potential audience. Some people use very short search terms when they are looking for more general information about the topic.
In my example, if I simply searched ‘cooking,’ anything related to that topic would pop up.
On the other hand, some people use longer search terms when they are looking for something more specific. My search for ‘cooking with kids’ was a lot more specific and the results would be more closely related to what I was looking for.
You want to be able to get into both of those search results to have a better chance of being seen. This is why a balance between the two is super important.
Where to Place Keywords?
Pinterest is a powerful tool and should be treated as such. It’s extremely smart and looks in every possible place for keywords to better match your Pins with the correct search terms.
The following are all the places you want to make sure that you are including these keywords in order to rank higher on Pinterest and maximize your Pinterest SEO best strategies.
- Pin title
- Pin description
- Pin image (yes they can read the image itself)
- Pin image file name
- Board name
- Board description
If you'd like some more tips about Pinterest, check out Why You Need to be Pinning with Intention and how it's important to your success.
You want to make sure you’re including your Keyword in your title. What word or couple words do you want to use that you think people will search for? This is the first place that you need to add that.
Also, make sure your title is something people are searching for. You want to pop-up as soon as someone searches for information provided within your content.
This is a great place for both your keywords and key phrases. Don’t just type in a bunch of keywords and phrases that make no sense like you do hashtags on Instagram. Pinterest wants it to be in sentence format and read as such.
Don’t forget too, this is the best spot to place a call to action. Make sure to say what the Pin is about, what makes it important, and what needs to be done next. You want them to click through to your website so give them a reason to.
Another great way to execute Pinterest SEO best strategies.
You might be thinking, why does the image matter? Well, Pinterest is soooooo smart, it actually looks at what the image is and reads the words on it.
This is just another factor that helps them to further determine what your Pin is about and what keywords and key phrases to connect it with.
Pin Image File Name
Yes, they can even read the title of the image file name. This is a great place to hide those longtail key phrases that might be harder to work into the Pin or board description.
I like to try to add a couple to each image name. This is another great place to apply Pinterest SEO best strategies.
Pin Board Name
Make sure you’re naming your boards with terms that people are searching for. The easiest way is to try and search what you want to name your board to see whether it even shows up in the search.
If it shows up immediately, then you know it’s a highly searched term. If it doesn’t, I’d reconsider choosing another name if you want it to show up in searches.
Pin Board Description
This is the most overlooked place to put your keywords and key phrases. I myself am guilty of ignoring this section. But again, another great place to tell people what your board is about. This will also help you rank higher in the searches for those matching search terms.
If you haven’t done these descriptions yet, I’d suggest maybe doing a couple each day to catch up on getting it done. It will definitely help you in the long run. Pinterest SEO best strategies include putting keywords everywhere as possible.
Make Sure You Stay Up to Date
Things are constantly changing. This could include staying on top of changes to the rules and regulations within the Pinterest platform, the trends of what people are looking for, or the best strategies to drive the most traffic to your website.
Whatever it may be, you don’t want to be left behind so stay on top of the Pinterest SEO best strategies. Everyone else on Pinterest is constantly upping their game and studying the trends. You need to make sure you are always maximizing your opportunity to be seen and keep driving traffic to your desired destination.
Making sure you are making the best use of every opportunity to place your keywords and key phrases is critical to your success. Implement Pinterest SEO best strategies and give yourself a chance to be seen as much as possible.
Now that we have that part figured out, you might want to check out, How You Can Use Pinterest to Start Making Money.