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We can all agree that Pinterest can be a game-changer for your business. If you didn’t know that, consider this me telling you.
You might be here and thinking, I have a Pinterest personal account so what’s the difference in having a Pinterest business account?
The broader answer to that is EVERYTHING. But let me get into more detail for you to better understand why having a business account is the better option.
Advantages of a Pinterest Business Account
Having the ability to advertise your products or services to people already in the market for those items could be a game-changer for you and a great reason to have a Pinterest business account.
People come to Pinterest having in mind that they are looking for something in particular. They will enter whatever that may be into the search bar and everything that matches those keywords will instantly pop-up.
My favorite thing about the ads is that you can customize them to target your ideal market. This means picking the location, age groups, and gender of your target audience.
They will appear in the searches done by people you tailored your ads towards. This will hopefully convert into a click on your ad and purchase from your website.
This dashboard will be your best friend. It’s such an amazing asset to having a Pinterest business account.
It’s going to tell you everything you need to know when it comes to your profile’s performance. It provides a variety of statistics to help you hone in on what is working and what is not.
The four main statistics you see are:
- Impressions – how many times any of your pins appeared on Pinterest
- Total audience – number of people who have seen or engaged with your Pins
- Engagements – number of engagements on your Pins (link clicks, saves, closeups)
- Engaged audience – number of people who engaged with your Pins
Also, visit the ‘audience insights’ which can be very useful. It breaks down your profile visitors according to not only the most popular categories and interests but also gender, age groups, location, and the device they are using to access Pinterest.
Study this and learn about your audience. This can give you a huge advantage while you’re trying to strategize how you will promote yourself.
Rich Pins vs. Standard Pins
If you have an online store, you need to pay attention to this section. There is a big difference between ‘Rich Pins’ and ‘Standard Pins’ when it comes to creating pins that feature your products for sale.
To simplify it, Rich Pins will automatically update to real-time prices. What that means is, if you change the price on your site, whether that be up or down, the Pin will automatically adjust the price as well.
This will save you a lot of headaches when a customer reaches your website expecting one price when in fact it had changed to a price higher than they expected. Rich Pins are only available for Pinterest business accounts.
For more information about this, visit https://business.pinterest.com/basics/#pin-formats. You will find much more information there if this pertains to you.
Your Pins are key to your success on Pinterest. You need to make sure you’re creating Pins that stand out from the rest and will rank you higher in the searches.
This is the one place I messed up when I first set up my Pinterest business account. I was only focused on pinning my own blog posts thinking that’s what you were supposed to do.
NO! You’re supposed to be doing the complete opposite.
Remember, Pinterest is a search engine, not a social media platform. It’s not all about you. Pinterest wants to know that you are doing what the platform was designed for.
That means not only creating boards with only your content but repining other people’s Pins as well.
This makes Pinterest happy which in turn benefits your Pinterest business account.
Claiming Your Site
The great thing about this is your website is featured directly under your profile picture for everyone to see.
This is a great opportunity to get in front of a whole new audience. You’ve created a profile that is now picking up momentum. You’re getting more followers and your drawing more and more traffic to your profile every week.
Every single one of them will see your website. If they take interest in your profile, they most likely will click on your website to learn more about you and what you do.
Access to New Features
By having a Pinterest business account, you already have access to everything Pinterest has to offer. But… if and when they roll out with new features, who do you think will have access to them first?
I think it’s safe to say that anyone with a Pinterest business account will win out over anyone with a personal account. Those accounts help Pinterest make much more money.
It’s Now Required
It’s always been an option as to which type of account someone had up until recently. Under Pinterest’s TOS, if you are using your profile for business purposes, you must be using a Pinterest business account. Period.
Plus, what would be the point if you don’t have access to all the features of a Pinterest business account? It just doesn’t make much sense.
After reading all of that you’re thinking, I’m pretty tech-savvy. I got this. Well if that’s the case, that’s awesome. Take these tips and run with them.
Create your business page or convert your personal account into a business account (contact Pinterest to do this) and make your profile one that everyone keeps coming back to. That is the idea anyway.
If you’re reading all of this and thinking, this is way too much. There must be another option. There is.
What You Can Do
Consider hiring someone to do all of this for you. Maybe this is out of your realm or maybe you’re just so dang busy you’d rather pay someone to manage all of this for you. There are people out there that do this full time.
They can help you set everything up or simply take over your existing Pinterest business account and take it to the level it deserves to be at.
I personally do this on the side and have a couple of accounts I run. I manage the accounts of some business owners who simply do not want to deal with their Pinterest accounts. They know there is value in having them but simply don’t want to maintain them.
I enjoy doing it, plus I enjoy the extra income as well.
If this sounds like you, I’d suggest finding someone. You are more than welcome to reach out to me or look into other options. There are plenty of people out there that can help you with this. Some do it as a side gig as I do and others do it full time.
Either way, make sure the person you are working with is a good fit for you and understands exactly what you’re looking to accomplish.
I personally didn’t fully understand all of the perks before I started my own Pinterest business account. I honestly had no clue how to leverage it to drive more traffic to my profile and ultimately my website.
In just a few short weeks, I increased traffic drastically all because I utilized the information I had to dig to find.
I will continue to share my experience for everyone to have access to as I know what a hassle it can be finding bits and pieces spread out all over the internet.
I’d suggest checking out my article, 5 Popular Ways to Make Money on Pinterest, so you can start implementing some of these strategies for yourself.